market follower strategy

market follower strategy
/ˌmɑ:kɪt 'fɒləυə ˌstrætədʒi/ noun
a strategy of a company which does not directly challenge the market leaders, but attempts to benefit from their innovations and gain a profitable corner of the market
Adopting a market follower strategy greatly reduces expenditure on research and development.

Marketing dictionary in english. 2015.

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